Understanding the Customer

Experts and studies confirm over and over that for most people, price is not the only thing that drives a customer’s enthusiasm for your loyalty program. There are two other important factors to consider. First, customers love choice and to feel some level of control. Take the original, very successful, first loyalty program: S&H Green [...]

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Communications Marketing – Something to Check Out

I ran across this service after a webinar I attended about mobile marketing. The information I read on the website indicates this would be a great compliment to your customer loyalty program. They offer ways to proactively communicate with your customers, including mobile marketing and gentle reminders, etc. The website is www.soundbite.com. We are not [...]

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August 4, 2010 Tip of the Week

Due to the fluidity of activity in any given retail season, it may be difficult to determine a solid number for ROI on your customer loyalty program. However, there are some things you can track to make sure your offers are what your customers want, and therefore effective in bringing them back. Track: sign-up rates, [...]

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Characteristics of the BEST in Customer Loyalty Marketing

A recent report from Aberdeen Group compiled results from several studies on Customer Loyalty – specifically cross-channel, rewards, promotions and ROI. I found the information contained in the report to be interesting, and I want to share some of it with  you here. Retailers who have the best results with their customer loyalty marketing are [...]

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