Create rewards campaigns that focus on certain segments within your product lines or certain customers. It’s okay to have one general program that encompasses your entire store and customer base, but add to that with special programs for certain areas.
For instance, a retail gift store might offer a buy ‘x’/get 1 free for a certain line of candles. A specialty candy store that also sells smoothies could do the same type of thing for the smoothies or for a certain piece of candy. A book store might offer a promotion specifically for book clubs.
All of these things can be done in addition to your standard whole-store every-day loyalty program. They can even be campaigns you run seasonally instead of all the time. Bringing out special campaigns is a great reason to get in front of your customers again to get the word out.
