July 14, 2010 Tip of The Week

Create rewards campaigns that focus on certain segments within your product lines or certain customers. It’s okay to have one general program that encompasses your entire store and customer base, but add to that with special programs for certain areas. For instance, a retail gift store might offer a buy ‘x’/get 1 free for a [...]

Read Full Post »

Keep Your Loyalty Program Fresh

Do you have a run-of-the-mill rewards program? Something like: “spend ‘x’ amount and receive a $’x’ discount on next purchase”? When is the last time you examined your loyalty program to see if there might be a way to freshen it up a bit? If your business serves more than one need for your customers, [...]

Read Full Post »

July 7, 2010 Tip Of the Week

Clean your customer database regularly. A great way to do this is to offer customers a reward for updating and confirming their information. Run a campaign for a month-long promotion offering a free (sample of…; piece of gourmet chocolate; whatever – something that is easy to give away and attractive to the customer) for every [...]

Read Full Post »

July 1, 2010 Tip Of The Week

Add tiers to your reward program and give customers a choice of redeeming their 1st tier reward when they reach that level or keep earning points and reach the 2nd tier,which offers a bigger reward.You can set multiple tier levels. However, make sure getting to the next level is attainable, and help customers along the [...]

Read Full Post »